Privacy Policy
How ALPHA NEXT MART LLC collects, uses, stores and protects your personal information — and the control you have over it.
Who we are
This website is operated by ALPHA NEXT MART LLC ("we", "us", "our"), a limited liability company registered in the State of Florida, United States. For the purposes of data protection law we are the controller of the personal information described in this policy.
This policy applies to this website and to any order, enquiry or account created through it.
Information we collect
Information you give us
- Identity and contact details — name, email address, telephone number.
- Delivery and billing address — street, city, state, ZIP code and country.
- Order information — the products you buy, quantities, sizes, colours and order value.
- Account information — your email address and a securely hashed password, if you create an account.
- Communications — the content of messages you send us through the contact form, by email or by phone.
- Marketing preferences — whether you have subscribed to our newsletter.
Information collected automatically
- Technical data — IP address, browser type and version, device type, operating system and screen size.
- Usage data — pages viewed, products browsed, searches run, and how you arrived at the site.
Payment information
Card payments are processed by our payment providers. We do not receive or store your full card number, expiry date or security code on our own systems. We receive only a transaction reference, the payment status and the last four digits of the card for support purposes.
How we use your information
| Purpose | Information used |
|---|---|
| Processing and delivering your order | Name, contact details, address, order details |
| Sending order confirmations and dispatch notifications | Name, email, order details |
| Handling returns, refunds and warranty claims | Order details, contact details, payment reference |
| Providing customer support | Contact details, order history, message content |
| Preventing fraud and securing the site | Technical data, order and payment data |
| Sending marketing emails (only with your consent) | Name, email, marketing preferences |
| Improving our catalog and website | Aggregated usage data |
| Meeting legal, tax and accounting obligations | Order and payment records |
We do not sell your personal information to third parties, and we never will.
Legal basis for processing
- Performance of a contract — processing necessary to fulfil the order you placed with us.
- Legitimate interests — securing our website, preventing fraud, and improving our products and service, balanced against your rights.
- Consent — marketing emails and non-essential cookies. You can withdraw consent at any time.
- Legal obligation — retaining transaction records for tax and accounting purposes.
Sharing your information
We share personal information only with parties who need it to deliver our service to you:
- Shipping carriers — your name, delivery address and phone number, so your parcel can be delivered.
- Payment processors — to authorise and settle your payment securely.
- Email service providers — to send order confirmations and, where you have consented, marketing emails.
- Professional advisers — accountants and legal advisers, where necessary and under confidentiality.
- Law enforcement or regulators — where we are legally required to disclose information.
All service providers are bound by contract to protect your information and to use it only for the purpose we specify.
Cookies & local storage
This site uses your browser's local storage to remember your shopping cart, your wishlist, your recently viewed products and your display preferences. This data stays on your own device, is not transmitted to us automatically, and can be cleared at any time by clearing your browser data for this site.
We also use a small number of cookies:
- Essential cookies — required for the cart, checkout and security. These cannot be disabled.
- Analytics cookies — help us understand which pages and products are useful, in aggregate.
- Preference cookies — remember choices such as your grid or list view.
You can block or delete cookies through your browser settings. Blocking essential cookies will prevent the cart and checkout from working.
How long we keep your data
- Order and transaction records — 7 years, to meet US tax and accounting requirements.
- Account information — until you ask us to delete your account.
- Support correspondence — 3 years from the date of your last contact.
- Marketing preferences — until you unsubscribe, plus a suppression record so we do not contact you again in error.
Security
We protect your information with appropriate technical and organisational measures, including 256-bit SSL/TLS encryption on every page, hashed password storage, restricted internal access on a need-to-know basis, and payment handling delegated to PCI-DSS compliant providers.
No method of transmission over the internet is completely secure. If we ever become aware of a breach affecting your personal information, we will notify you and the relevant authorities as required by law.
Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct information that is inaccurate or incomplete.
- Delete your personal information, subject to records we must legally retain.
- Object to or restrict certain processing, including direct marketing.
- Data portability — receive your data in a portable, machine-readable format.
- Withdraw consent at any time, without affecting processing already carried out.
- Opt out of the sale of personal information — we do not sell personal information, so there is nothing to opt out of.
To exercise any of these rights, email us at support@alphanextmart.com. We respond within 30 days and may ask you to verify your identity first. There is no charge.
Children's privacy
Our store is not directed at children and we do not knowingly collect personal information from anyone under 13 years of age. If you believe a child has provided us with personal information, contact us and we will delete it promptly.
Changes to this policy
We may update this policy from time to time to reflect changes in our practices or the law. The revision date at the top of this page always shows when it was last changed. Material changes will be announced on this page and, where appropriate, by email.
Contact us
For any question about this policy or about how we handle your personal information: